Where 850+ HMUAs Influence
What Brides Buy
A creator-powered beauty shopping platform turning professional recommendations into high-intent traffic and measurable sales.
Expert Led. High Intent. Conversion Ready.
Untapped Influencer brings together over 850 professional bridal hair and makeup artists whose trusted kits shape what brides buy for the wedding day and long after.
Through shoppable tutorials, pro kit edits and personalised beauty pages, we turn expert recommendations into high-quality, purchase-ready traffic that flows directly to partner brands.
We’re the perfect match for brands wanting to reach:
brides actively preparing for their wedding
beauty-driven consumers
high-LTV long-term shoppers
professionals expanding their kit essentials
The Untapped Ecosystem
We’re not just a shopping site, we’re a connected beauty network:
Creative Freedom
400+ Bridal HMUAs and over 17K active brides currently booking wedding services.
Gather + Grow
A community of 450+ HMUA professionals learning, creating and sharing recommendations daily.
Untapped Influencer (Socials)
A 42.5K-strong beauty and bridal followers engaging with expert content..
Together, these channels create trusted, conversion-driven beauty traffic — all seamlessly trackable.
How Brands Are Featured
We feature and amplify beauty brands through:
Shoppable Instagram & TikTok tutorials
HMUA Pro Recommendation Pages
Curated beauty edits
Bridal touch-up kits
Personalised beauty pages for brides
In-app features and newsletters
Seasonal and editorial campaigns
Pro kit staples and expert “top picks”
Every click routes directly to your website with full affiliate attribution.
Why HMUAs Convert
We turn that influence into sales.
Bridal HMUAs hold a unique position — they spend hours one-to-one with clients, guiding them on:
skincare and prep
complexion steps
haircare and styling
tools and brushes
shade matching
touch-up essentials
long-term routines
This one-to-one expert influence translates into exceptionally high trust and high conversion.
Brides consistently ask:
“What does my artist recommend?”
We help ensure that answer leads directly to your brand.
Who We Partner With
We work with brands across:
Skincare
Makeup
Haircare & styling
Brushes & tools
Bridal beauty
Dermatology-led beauty
Premium & luxury beauty
Indie and emerging brands
If it belongs in a professional’s kit, it belongs on Untapped Influencer.
Partner With Us
Reach brides, beauty lovers and the professionals who influence them. All traffic and conversions tracked via Awin.