Powered by Pros. Trusted by Brides. Built for Beauty Brands.

Untapped Influencer is the beauty shopping platform driven by 850+ professional bridal HMUAs, sending high-intent traffic straight to your website.

When brides buy, they buy what their artist recommends, and we turn that influence into measurable performance for partner brands.

Why Brands Partner With Us

Unmatched access to beauty’s most trusted experts

Bridal HMUAs guide decisions on skincare, makeup, haircare and long-term routines. Their influence is personal, trusted and proven to convert.

High-intent traffic, not passive views

Our audience is actively preparing for a major purchase moment — weddings. These are buyers, not browsers.

Real reach across a connected ecosystem

  • 850+ working HMUAs

  • 17K+ brides currently planning

  • 42.5K beauty & bridal followers

  • 450+ pros inside our learning community

This network drives organic, expert-led product discovery that brands can’t access anywhere else.

We convert that influence into sales

Through shoppable tutorials, pro kit edits, and personalised product pages, we drive traffic that is:

  • high trust

  • high intent

  • conversion ready

You reach real buyers in the wedding beauty journey

Our ecosystem spans:

Creative Freedom
400+ HMUAs & 17K+ brides currently planning their weddings.

Gather + Grow
450 professionals learning, sharing and recommending beauty brands.

Untapped Influencer (Instagram)
A beauty and bridal audience of 42.5K+ engaging daily with expert-led content.

No other platform connects pros, brides and shoppers this closely.

How Your Brand is Featured

We showcase products where trust is highest and buying decisions happen:

  • Shoppable Instagram & TikTok tutorials

  • Pro Recommendation Pages

  • Bridal kits & “wedding day essentials”

  • Personalised beauty pages for brides

  • Curated edits & editorial campaigns

  • In-app features and email spotlights

Every click goes directly to your site with full affiliate tracking and transparent attribution.

Perfect For Brands In

  • Skincare

  • Makeup

  • Haircare & styling

  • Brushes & tools

  • Dermatology-led beauty

  • Indie, premium & luxury beauty

If professionals use it, recommend it or rely on it — it belongs here.

What You Gain

  • Expert-led visibility

  • Purchase-ready traffic

  • Authentic pro advocacy

  • Brand-safe content

  • Clear tracking & performance data

  • A direct line to the most influential beauty professionals in weddings.

Contact us